濟南短視頻運營：變現視頻文案拆解術

　　如果你拍的視頻沒有變現，那你肯定是沒有做好變現的內容，一直是去追流量，那你應該怎么辦？

　　If the video you shoot has not been monetized, then you must not have done a good job in monetizing the content and have been chasing traffic. What should you do?

　　我來給你拆解一下，你就明白了，產生這種問題多半都是你總是發你想發的，而并不是用戶需求的。我給大家舉個例子，拿美麗的做案例，你應該就知道怎么用，比如說咱是做超聲炮的，你的客戶人群定位在35歲以上，然后他的需求就是松垮下垂你的開場第一句話就應該這樣說，我最近特別想做超聲炮，我最近發現照鏡子的時候，兩邊臉就開始下垂了，拍照都不敢笑一笑，全是褶子，然后我就想讓我自己看起來精神一點，年輕一點，但我又害怕做個超聲炮也好，做個什么也好，害怕花的錢太多，然后又做到假儀器，錢就白花了。

　　Let me break it down for you, and you'll understand that this kind of problem is mostly caused by you always posting what you want to post, rather than user needs. Let me give you an example. Take a beautiful example, you should know how to use it. For example, we are making ultrasound cannons, and your target audience is over 35 years old. Their demand is for sagging and looseness. Your opening sentence should be like this: I really want to make an ultrasound cannon recently. I found that when I look in the mirror, both sides of my face start to sag, and I dare not smile when taking photos. They are all wrinkled. Then I want to make myself look more energetic and youthful, but I am afraid of making an ultrasound cannon or anything, and I am afraid of spending too much money. Then I try to make fake instruments, and my money will be wasted.



　　這一段話，出來之后，你是完全用用戶的思維去站著說話，你聽這段話包含了什么？第一想法有了，我最近是特別想做超聲炮，那么第二個就是原因，臉開始松弛了，拍照不敢笑，然后渴望也有看起來精神一些，年輕一些擔心也有了，就怕遇到是假的，沒效果，錢白花了，這些都是從想法到原因，渴望到擔心這些都是框架，這時候你是站在用戶的思維去想這個問題。

　　After this passage came out, you were completely using the user's thinking to stand and speak. What do you mean by listening to this passage? The first idea came to me, and recently I have been particularly interested in making an ultrasound cannon. The second reason is that my face has started to relax, and I dare not laugh when taking photos. Then, I crave to look more energetic, and I am worried about being younger. I am afraid that it will be fake, ineffective, and my money will be wasted. These are all frameworks from the idea to the reason, craving to worry. At this point, you are thinking about this problem from the perspective of the user.

　　所以這個時候特別容易什么圈定人群，反而你可以用這樣的開頭去做變現類的視頻。第一句話不是你想說的，而是說客戶正在焦慮，正在擔心正在糾結的一些事兒，這時候是你去替他說出來，他就覺得你懂他，那這時候他才愿意聽一聽你怎么說的，那換個行業當然是也是一樣的，無論是裝修餐飲，你就去問自己三個問題，第一個客戶最近有什么樣的想法，第二個，他為什么想要做這個？他為什么要買你的產品，那第三個他怕遇到什么樣的問題，你把答案串起來，這就是你的開篇第一句話。不會的，可以艾特元寶豆包讓他給你串起來試試，如果還不會的，后臺六個六我來給你看看。

　　So at this point, it's particularly easy to identify a specific audience, and instead, you can use this opening to create monetization videos. The first sentence is not what you want to say, but rather that the customer is anxious and worried about something they are struggling with. At this point, you go and speak up for them, and they feel that you understand them. Only then will they be willing to listen to what you say. Of course, the same applies to other industries. Whether it's decoration and catering, you can ask yourself three questions. The first one is what kind of thoughts the customer has recently, and the second one is why they want to do this? Why does he want to buy your product? And the third question is what kind of problem he is afraid of encountering. You string the answers together, and this is your opening sentence. No, you can try stringing up Yuanbao Bean Bun with him. If you still can't figure it out, I'll show you six in the background.