濟南短視頻推廣：短視頻的賬號設置技巧

　　短視頻的賬號設置技巧

　　Account setting tips for short videos

　　定位完成后，運營抖音的方向就明確了，下一步就是實施。實施第一步，包裝設置賬號，共六個方面：1，名稱一個好名字很重要。一個好名字就是一個好的形象和品牌。首先，命名要符合自己的定位，其次要簡短、易讀、個性化。分享4種命名思路：

　　After the positioning is completed, the direction of Tiktok operation is clear, and the next step is implementation. The first step of implementation is to package and set up an account, which includes six aspects: 1. A good name is very important. A good name is a good image and brand. Firstly, the naming should align with one's positioning, and secondly, it should be concise, easy to read, and personalized. Share 4 naming ideas:

　　①品牌詞+行業詞案例：騰訊視頻、李老鼠說車、大胃王密子君、荔枝電商騰訊、李老鼠、密子君屬于品牌，視頻、說車、大胃王屬于領域。

　　① Brand Words+Industry Words Case: Tencent Video, Li Mouse Shuoche, Big Stomach King Mizijun, Litchi E-commerce Tencent, Li Mouse, Mizijun belong to brands, while video, Shuoche, and Big Stomach King belong to fields.

　　這樣命名的好處是，用戶不僅可以知道你是誰，還可以知道你在做什么，這樣當用戶對這個領域感興趣時，他們就可以更加便捷的關注你。同時，名稱中有品牌，很容易形成品牌標識。

　　The advantage of naming in this way is that users can not only know who you are, but also what you are doing. This way, when users are interested in this field, they can more conveniently follow you. At the same time, having a brand in the name can easily form a brand identity.

　　② 個性品牌詞案例：李子柒、李佳琦、多余和毛毛姐、荔枝

　　② Examples of Personalized Brand Words: Li Ziqi, Li Jiaqi, Duoduo and Maomao Jie, Lizhi

　　將一個個性化的、全網唯一的名字組合成一個簡短的三四個字，適合打造個人品牌。但是不知名的時候有一定的認知門檻，不利于粉絲早期的積累。

　　Combine a personalized, globally unique name into a short three or four character name that is suitable for building a personal brand. But there is a certain cognitive threshold when unknown, which is not conducive to the early accumulation of fans.

　　③ 垂直+行業案例：鄭州那些事兒、北京美食推薦、上海房地產、重慶吃喝玩樂

　　③ Vertical+industry cases: Zhengzhou's events, Beijing cuisine recommendations, Shanghai real estate, Chongqing's food, drink, and entertainment

　　這里的垂直是指垂直的區域。當賬號是一個大的區域定位時，建議使用這種方法來命名，這有利于當地粉絲的積累。

　　The vertical here refers to the vertical area. When the account is located in a large area, it is recommended to use this method for naming, which is beneficial for the accumulation of local fans.

　　④ 行業詞+修飾案例：地球村講解員、食堂夜話、PPT大師

　　④ Industry keywords+modification examples: Global Village tour guide, cafeteria night talk, PPT master

　　這樣命名的好處是方便用戶知道你在做什么，但缺乏個性化，沒有溝通親和力，沒有自己的品牌，不利于以后的品牌運營。

　　The advantage of naming in this way is that it makes it easier for users to know what you are doing, but it lacks personalization, communication affinity, and your own brand, which is not conducive to future brand operations.

　　以上4種命名方式優先考慮第一種，第二種建議在創建網絡名人賬號時使用，第三種建議在制作區域號時使用，第四種不做主要推薦。

　　The above four naming methods should be given priority to the first one. The second one is recommended to be used when creating online celebrity accounts, the third one is recommended to be used when creating regional accounts, and the fourth one is not the main recommendation.

　　2，抖音號

　　2. Tiktok

　　抖音號的設置相對簡單，在重要性上排名較低。只要遵循簡單、易于記憶、易于拼寫的原則。例如， 衛浴圈子的公眾號ID是“weiyuquanzi-”，拼音連起來好拼，容易記住。

　　The setting of Tiktok number is relatively simple, ranking low in importance. Just follow the principles of simplicity, ease of memory, and easy spelling. For example, the ID of the official account of the bathroom circle is "weiyuquanzi -", which is easy to remember because the pinyin is easy to spell.

　　不建議抖音號太長，不建議將長串數字與字母結合，也不建議抖音號有特殊符號。所有原則都以方便用戶記憶和搜索為準。

　　It is not recommended that Tiktok numbers be too long, that long strings of numbers be combined with letters, or that Tiktok numbers have special symbols. All principles are based on convenience for users to remember and search.

　　3，頭像

　　3. Avatar

　　頭像是賬號的門面，是網上社交的名片，是用戶的第一印象。頭像設置有2個思路：

　　Avatar is the facade of an account, the business card of online social networking, and the first impression of a user. There are two ideas for setting avatars:

　　①人格化頭像你可以把你的真實頭像或虛擬卡通形象作為頭像。以“這個人”的形象與用戶溝通。個性化的頭像最好，以反映賬號的定位和個人特征。

　　① Personalized avatar: You can use your real avatar or virtual cartoon image as your avatar. Communicate with users in the image of 'this person'. Personalized avatars are best to reflect the account's positioning and personal characteristics.

　　② 品牌LOGO化如果賬號不是個性化定位，建議頭像是品牌標志，你可以根據自己的定位和名稱為自己設計一個獨家標志頭像。不建議使用寵物照片、風景圖片等作為頭像。

　　② If the account is not personalized, it is recommended that the avatar be the brand logo. You can design an exclusive logo avatar for yourself based on your positioning and name. It is not recommended to use pet photos, landscape pictures, etc. as avatars.



　　4，簡介

　　4. Introduction

　　簡介是讓用戶點擊您的主頁查看時，方便用戶了解你。有2種設置方向：

　　Introduction is to make it easier for users to understand you when they click on your homepage to view. There are two directions for setting:

　　① 用一句話來介紹自己，反映你在做什么，有什么特點，讓用戶了解你關注你。

　　① Introduce yourself in one sentence, reflect what you are doing, what your characteristics are, and let users know that you are following you.

　　② 在介紹自己的同時，增加手機號碼、微信、微博等聯系方式，將介紹作為業務合作或粉絲分流的渠道。

　　② While introducing oneself, add contact information such as mobile phone number, WeChat, Weibo, etc., and use the introduction as a channel for business cooperation or fan diversion.

　　提到第三方賬號要注意表達方式，不能直接寫，否則審核不過。

　　When it comes to third-party accounts, attention should be paid to the way they are expressed, and they cannot be written directly, otherwise they will not be approved.

　　5，背景

　　5. Background

　　在圖片設計中，可以與自己的定位、頭像等風格統一，同時可以在背景上顯示微博昵稱等文本。當用戶訪問主頁時，可以通過背景圖進行分流。

　　In image design, it is possible to unify the style with one's own positioning, avatar, etc., while displaying text such as Weibo nickname on the background. When users access the homepage, they can be directed through the background image.

　　6，個人信息

　　6. Personal Information

　　個人信息是指區域、學校、生日等。此信息是根據賬號定位而不是真實信息來設置的。使個人信息符合定位，有利于平臺識別賬號信息，從而實現準確的推薦。

　　Personal information refers to regions, schools, birthdays, etc. This information is set based on account location rather than real information. Aligning personal information with positioning is beneficial for the platform to identify account information and achieve accurate recommendations.