濟南抖音運營：中小企業做短視頻營銷，最重要的是要知行合一

　　對于中小企業而言，最重要的就是不斷獲得新客戶。

　　For small and medium-sized enterprises, the most important thing is to constantly acquire new customers.

　　公司老板們已經意識到了，短視頻和直播是當下最重要的獲客渠道，也看到了雷軍、周鴻祎等大佬們躬身入局。

　　The company bosses have realized that short videos and live streaming are currently the most important customer acquisition channels, and have also seen big shots such as Lei Jun and Zhou Hongyi stepping into the game.

　　明知道是大勢所趨，勢在必行，很多老板卻遲遲沒有行動，有些老板做了，折騰了半年一年，沒什么效果。

　　Knowing that it is the trend and inevitable, many bosses have been slow to take action. Some bosses have been struggling for six months or a year without much effect.

　　一年來，我接觸了各行各業的近200位公司老板、創始人，他們都是陷入了幾個誤區。

　　Over the past year, I have come into contact with nearly 200 company owners and founders from various industries, all of whom have fallen into several misconceptions.

　　第一， 愛學習，不行動。

　　Firstly, love learning and not take action.

　　很多老板愛學習，各種三天、兩天伍仟一萬的培訓班、線下課、沙龍，三五八萬的私董會，到處參加，全國各地到處趕場子。臺上的大師講的頭頭是道，臺下的你心潮澎湃。學完了，不行動，不堅持，折騰了半年一年，才拍了十幾二十條短視頻，當然沒什么效果，不了了之了。

　　Many bosses love to learn, attending various three-day or two-day training classes, offline classes, salons, and private board meetings worth 350000 to 580000 yuan. They attend events all over the country. The master on stage speaks eloquently, while you below have a surging heart. I finished learning, but I didn't take action or persist. After struggling for half a year and a year, I only made a dozen or twenty short videos. Of course, it didn't have much effect, so it was over.

　　第二， 想贏怕輸，不舍得投入。

　　Secondly, if you want to win, you are afraid of losing and unwilling to invest.

　　花個萬八千塊錢，招聘兩個小年輕，沒有和業績掛鉤的激勵制度，還想著你招來的是全才，能把選題、腳本、拍攝、剪輯甚至運營、獲客都幫你搞定。他們要是能幫你的公司源源不斷的獲客，他要你那萬八千塊錢薪水，還得看你臉色？

　　Spending 18000 yuan to recruit two young people, without any incentive system linked to performance, and hoping that you will recruit versatile talents who can handle topics, scripts, filming, editing, and even operations and customer acquisition for you. If they can help your company continuously attract customers, does it depend on your face if they ask for your salary of 18000 yuan?

　　第三， 妄想當甩手掌柜，找外包，代運營。

　　Thirdly, the delusion of being a hands off shopkeeper, seeking outsourcing, and operating on behalf of others.

　　如果你做的是toC的，低客單價的標品，你可以廣撒網，和各種運營公司、MCN合作，你就老老實實做個供應商，雖然利潤太微薄了。

　　If you are doing TOC, low unit price standard products, you can cast a wide net and cooperate with various operating companies and MCNs. Just be an honest supplier, even if the profit is too meager.

　　如果你做的是toB的業務，或者高客單價、非標準化的toC的產品或者服務，那么客戶來源，就是公司的命脈，是公司經營的核心。

　　If you are engaged in TOB business, or high order value, non standardized TOC products or services, then customer sources are the lifeblood of the company and the core of its operations.

　　你花兩萬九千八，找了個所謂的專業公司，三個月給你拍90、100條短視頻，還包選題、腳本、剪輯、運營等等一條龍服務。

　　You spent 29800 yuan to find a so-called professional company, which will shoot 90 to 100 short videos for you in three months, including topic selection, scripting, editing, operation, and other one-stop services.

　　你覺得兩萬九千八，能為你打開最重要的獲客渠道嗎？能給你帶來百萬、千萬的業績增長嗎？

　　Do you think 29800 can open up the most important customer acquisition channel for you? Can it bring you performance growth of millions or tens of millions?

　　中小企業做短視頻營銷，公司老板打造個人IP，遇到的各種瓶頸、誤區，歸根結底就是五個字：知行不合一。

　　The various bottlenecks and misconceptions encountered by small and medium-sized enterprises in short video marketing and company owners in creating personal IPs ultimately boils down to five words: the mismatch between knowledge and action.

　　為什么知行不合一？

　　Why is there a discrepancy between knowledge and action?

　　第一， 你的認知不夠透徹。

　　Firstly, your understanding is not thorough enough.

　　你知道短視頻、個人IP是大勢所趨，卻沒有清晰的理解：什么是新流量經濟的底層邏輯？打造個人IP的頂層設計包含哪些模塊？

　　Do you know that short videos and personal IPs are the trend, but you don't have a clear understanding of the underlying logic of the new traffic economy? What modules are included in the top-level design of building a personal IP?

　　第二， 你不知道怎么行動。

　　Secondly, you don't know how to take action.

　　從選題、腳本、拍攝、剪輯到運營，你沒有一套清晰的、標準化的內容營銷流程，你不知道如何從0~1打造個人IP，用短視頻精準獲客，并高效率的轉化成交。

　　From topic selection, scripting, filming, editing to operation, you don't have a clear and standardized content marketing process. You don't know how to build a personal IP from 0 to 1, accurately capture customers with short videos, and efficiently convert transactions.

　　鑫諾商，一個懂市場、懂業務的IP營銷顧問，專注公司老板、創始人和專家型的個人IP打造與短視頻內容營銷。

　　Xinnuo Shang is an IP marketing consultant who understands the market and business, focusing on creating personal IPs and short video content marketing for company owners, founders, and experts.

　　找我們咨詢，讓你最大化的節約時間成本、試錯成本，讓你的個人IP定位清晰、精準獲客、高效轉化。

　　Consult with us to maximize your time and trial and error savings, and ensure clear and accurate customer acquisition and efficient conversion of your personal IP.

　　本文由  濟南抖音運營 友情奉獻.更多有關的知識請點擊  http://m.cecesclosets.com/  真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://m.cecesclosets.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned