帶你了解一下短視頻拍攝要注意的三大要要點(diǎn)

濟(jì)南宣傳片拍攝有三大要注意的地方：燈光、景別、畫面。

There are three major things to pay attention to when shooting promotional videos in Jinan: lighting, scenery, and visuals.

一、對(duì)于一個(gè)以視頻制作為主業(yè)的廣告公司而言，分分鐘都在思索關(guān)于任何一個(gè)制作細(xì)節(jié)上的流行趨勢(shì)，然后從實(shí)踐中細(xì)細(xì)揣摩，在跟上行業(yè)發(fā)展的流行態(tài)勢(shì)的同時(shí)，然后再有所創(chuàng)新。對(duì)于企業(yè)宣傳片等視頻的拍攝細(xì)節(jié)而言，燈具的選擇和應(yīng)用，值得探討。僅有優(yōu)良的采光專用設(shè)備，而無(wú)技術(shù)水平高超的采光師，也只能算是本末倒置，是沒(méi)法拍出一部出色的企業(yè)宣傳片來(lái)的。比如說(shuō)，在相對(duì)比較臟亂差的自然環(huán)境下，能夠選用逆光攝影。

1、 For an advertising company that focuses on video production as its main business, every minute is spent pondering the popular trends in any production detail, and then carefully studying them from practice. While keeping up with the trend of industry development, it also innovates. For the shooting details of corporate promotional videos and other videos, the selection and application of lighting fixtures are worth exploring. Only excellent lighting equipment without highly skilled lighting technicians can be considered as putting the cart before the horse, and it is impossible to produce an excellent corporate promotional video. For example, in relatively dirty and messy natural environments, backlit photography can be used.

二、景別越大，外部環(huán)境越多。景別越小，特別強(qiáng)調(diào)要素越多。景別，一般來(lái)說(shuō)可分為5種，由近到遠(yuǎn)主要為：特寫(人肩部往上)、近景(人胸部往上)、中景(人膝蓋往上)、全景(人的全部和相鄰后景)、遠(yuǎn)景(被攝體所處自然環(huán)境)。在影像作品中，總導(dǎo)演和攝影師根據(jù)不斷變化的場(chǎng)面調(diào)度和鏡頭調(diào)度，交叉地采用各類不一樣的景別，能夠使作品的闡述、角色情感的抒發(fā)、人物關(guān)系的加工處理更具備感染力，進(jìn)而提高畫面的藝術(shù)感染力。

2、 The bigger the scenery, the more external environment there will be. The smaller the scenery, the more emphasis is placed on the elements. Generally speaking, there are five types of scenery, from near to far: close-up (with the person's shoulders up), close-up (with the person's chest up), mid-range (with the person's knees up), panoramic (with the person's entire body and adjacent background), and distant (with the subject's natural environment). In visual works, the chief director and cinematographer cross use various different scenes according to the constantly changing scene and lens scheduling, which can make the exposition of the work, the expression of character emotions, and the processing of character relationships more infectious, thereby enhancing the artistic appeal of the picture.




三、一支好的政企類宣傳片，源于好的創(chuàng)意、導(dǎo)演的二次創(chuàng)作，但攝影的地位也是不容小覷的。盡管，在整個(gè)制作流程里，創(chuàng)意和導(dǎo)演的地位不容凌駕，屬于宣傳片拍攝制作的主體，攝影是創(chuàng)意和導(dǎo)演的高級(jí)翻譯，將創(chuàng)意和導(dǎo)演的文字內(nèi)容翻譯成有質(zhì)感的畫面。創(chuàng)意和導(dǎo)演，是敘事的主體，攝影是幫手。但好的攝影師，通常會(huì)根據(jù)片子情況去量體裁衣，制作一套適合的拍攝方案，而不是一以貫之。優(yōu)秀的攝影師是用攝影機(jī)在表演，而攝影機(jī)則是演員。勿隨意，處理畫面中的任何一個(gè)要素要刻意。勿模糊，處理畫面中的任何一個(gè)要素要精準(zhǔn)。

3、 A good government and enterprise promotional video originates from good creativity and the director's secondary creation, but the position of photography should not be underestimated. Although the status of creativity and director cannot be surpassed in the entire production process, they are the main body of promotional film shooting and production. Photography is the advanced translation of creativity and director, translating their textual content into textured images. Creativity and director are the main subjects of narrative, while photography is a helper. But good photographers usually tailor a suitable shooting plan based on the situation of the film, rather than sticking to it consistently. Excellent photographers use cameras to perform, while cameras are actors. Don't be careless, handle any element in the picture deliberately. Do not blur, handle any element in the picture accurately.

企業(yè)的品牌營(yíng)銷意識(shí)必須逐步加強(qiáng)，才能在復(fù)雜的經(jīng)濟(jì)形式下?lián)屨枷葯C(jī)，于是越來(lái)越多的企業(yè)便有了拍攝企業(yè)宣傳片的需求。

The brand marketing awareness of enterprises must be gradually strengthened in order to seize the opportunity in the complex economic situation, so more and more enterprises have the need to shoot corporate promotional videos.

本文由濟(jì)南宣傳片拍攝友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://m.cecesclosets.com我們將會(huì)對(duì)您提出的疑問(wèn)進(jìn)行詳細(xì)的解答，歡迎您登錄網(wǎng)站留言.

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