帶你了解一下短視頻拍攝要注意的三大要要點

濟南宣傳片拍攝有三大要注意的地方：燈光、景別、畫面。

There are three major things to pay attention to when shooting promotional videos in Jinan: lighting, scenery, and visuals.

一、對于一個以視頻制作為主業的廣告公司而言，分分鐘都在思索關于任何一個制作細節上的流行趨勢，然后從實踐中細細揣摩，在跟上行業發展的流行態勢的同時，然后再有所創新。對于企業宣傳片等視頻的拍攝細節而言，燈具的選擇和應用，值得探討。僅有優良的采光專用設備，而無技術水平高超的采光師，也只能算是本末倒置，是沒法拍出一部出色的企業宣傳片來的。比如說，在相對比較臟亂差的自然環境下，能夠選用逆光攝影。

1、 For an advertising company that focuses on video production as its main business, every minute is spent pondering the popular trends in any production detail, and then carefully studying them from practice. While keeping up with the trend of industry development, it also innovates. For the shooting details of corporate promotional videos and other videos, the selection and application of lighting fixtures are worth exploring. Only excellent lighting equipment without highly skilled lighting technicians can be considered as putting the cart before the horse, and it is impossible to produce an excellent corporate promotional video. For example, in relatively dirty and messy natural environments, backlit photography can be used.

二、景別越大，外部環境越多。景別越小，特別強調要素越多。景別，一般來說可分為5種，由近到遠主要為：特寫(人肩部往上)、近景(人胸部往上)、中景(人膝蓋往上)、全景(人的全部和相鄰后景)、遠景(被攝體所處自然環境)。在影像作品中，總導演和攝影師根據不斷變化的場面調度和鏡頭調度，交叉地采用各類不一樣的景別，能夠使作品的闡述、角色情感的抒發、人物關系的加工處理更具備感染力，進而提高畫面的藝術感染力。

2、 The bigger the scenery, the more external environment there will be. The smaller the scenery, the more emphasis is placed on the elements. Generally speaking, there are five types of scenery, from near to far: close-up (with the person's shoulders up), close-up (with the person's chest up), mid-range (with the person's knees up), panoramic (with the person's entire body and adjacent background), and distant (with the subject's natural environment). In visual works, the chief director and cinematographer cross use various different scenes according to the constantly changing scene and lens scheduling, which can make the exposition of the work, the expression of character emotions, and the processing of character relationships more infectious, thereby enhancing the artistic appeal of the picture.




三、一支好的政企類宣傳片，源于好的創意、導演的二次創作，但攝影的地位也是不容小覷的。盡管，在整個制作流程里，創意和導演的地位不容凌駕，屬于宣傳片拍攝制作的主體，攝影是創意和導演的高級翻譯，將創意和導演的文字內容翻譯成有質感的畫面。創意和導演，是敘事的主體，攝影是幫手。但好的攝影師，通常會根據片子情況去量體裁衣，制作一套適合的拍攝方案，而不是一以貫之。優秀的攝影師是用攝影機在表演，而攝影機則是演員。勿隨意，處理畫面中的任何一個要素要刻意。勿模糊，處理畫面中的任何一個要素要精準。

3、 A good government and enterprise promotional video originates from good creativity and the director's secondary creation, but the position of photography should not be underestimated. Although the status of creativity and director cannot be surpassed in the entire production process, they are the main body of promotional film shooting and production. Photography is the advanced translation of creativity and director, translating their textual content into textured images. Creativity and director are the main subjects of narrative, while photography is a helper. But good photographers usually tailor a suitable shooting plan based on the situation of the film, rather than sticking to it consistently. Excellent photographers use cameras to perform, while cameras are actors. Don't be careless, handle any element in the picture deliberately. Do not blur, handle any element in the picture accurately.

企業的品牌營銷意識必須逐步加強，才能在復雜的經濟形式下搶占先機，于是越來越多的企業便有了拍攝企業宣傳片的需求。

The brand marketing awareness of enterprises must be gradually strengthened in order to seize the opportunity in the complex economic situation, so more and more enterprises have the need to shoot corporate promotional videos.

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