濟南抖音運營：短視頻運營如何幫助品牌推廣

選題要根據自己的IP定位去選，比如你是想做一個細分領域的博主，那么你的賬號選題肯定是圍繞著這個項目進行開展的。可以從該項目的模式、產品、引流、轉化、踩坑、前景各個方向維度去講解；又比如你是一個復盤型的博主，那么你可以講的就有各種副業、創業、賬號、店鋪、營銷案例各種可以拿來復盤的東西。請明確一點，好的選題是要讓用戶喜歡，而不是自己喜歡。

The topic selection should be based on your own IP positioning. For example, if you want to become a blogger in a specific field, then your account topic selection must revolve around this project. You can explain the project from various dimensions such as mode, product, traffic, conversion, pitfalls, and prospects; For example, if you are a retrospective blogger, you can talk about various sidelines, entrepreneurship, accounts, stores, marketing cases, and other things that can be used for retrospective. Please be clear that a good topic should be liked by users, not by oneself.

那么不會選題怎么辦，這里我分享幾個常用的選題技巧：




So what should I do if I don't know how to choose a topic? Here, I will share a few commonly used topic selection techniques:

1、項目+搜索詞：也就是你在任意平臺搜索你的項目，看出現是搜索關鍵詞，然后以這個關鍵詞為選題思路，只要你的內容足夠符合這個關鍵詞，那么可以吃到一部分的搜索流量

1. Project+search term: That is, you search for your project on any platform, see which search keyword appears, and then use this keyword as the topic selection idea. As long as your content is sufficient to match this keyword, you can receive a portion of search traffic

2、同行+爆款內容：多找你的同行，去看他們的內容哪條數據最好，并且看內容里面講了什么，進行拆解和復盤，并且記下來，有一定的概率你做這個內容也會火

2. Peers+popular content: Find more of your peers, see which data is the best in their content, and see what is said in the content. Break it down and review it, and write it down. There is a certain probability that you will also become popular when doing this content

3、靈感+筆記：不管是上面的小技巧還是你突然想到的靈感，一定要隨時記錄在手機的備忘錄里，好記性不如爛筆頭，在你缺少靈感不知道做什么內容的時候，這些筆記就會對你有幫助。

3. Inspiration+Notes: Whether it's the tips above or the sudden inspiration you come up with, be sure to always record it in your phone's memo. A good memory is not as good as a bad pen. When you lack inspiration and don't know what to do, these notes will be helpful to you.

4、參考熱度話題/活動：這個很好理解，主要看平臺有哪些熱點的出現，你根據熱點編排視頻內容，平臺也會給予你相應的流量扶持

4. Reference to hot topics/activities: This is easy to understand, mainly based on the emergence of hot topics on the platform. You can arrange video content according to the hot topics, and the platform will also provide you with corresponding traffic support