如何通過(guò)小紅書短視頻引流獲客？

網(wǎng)上有很多教程，很多方法，都是非常適用。接下來(lái)富哥將把這5個(gè)關(guān)鍵點(diǎn)分享給副業(yè)項(xiàng)目微商圈公眾號(hào)的朋友們，希望能有所收獲。

There are many tutorials and methods online that are very applicable. Next, Fuge will share these five key points with friends of the sideline project WeChat Business District official account, hoping to gain something.

1、封面視角

1. Cover perspective

小紅書是年輕化的平臺(tái)，也是女性平臺(tái)，據(jù)相關(guān)數(shù)據(jù)64%以都是女性。女性天性是視角型動(dòng)物，以美為首，這就是為什么封面比較重要。

Xiaohongshu is a platform that caters to younger generations and is also a platform for women. According to relevant data, 64% of users are women. Female nature is a perspective oriented animal, with beauty at the forefront, which is why covers are more important.

很多在小紅書通過(guò)圖文帶貨的博文，他們就是靠一張，或是幾張，就能把產(chǎn)品銷售出去。

Many blog posts on Xiaohongshu that promote products through text and images can be sold with just one or a few.

在小紅書，做美妝，美食，旅游，這類的視頻，或是，流量都非常大。只要你會(huì)做，就可以在小紅書面搞流量。

On Xiaohongshu, there are videos about beauty, food, travel, and other related topics that attract a lot of traffic. As long as you know how to do it, you can generate traffic on Xiaohong in writing.

2、標(biāo)題關(guān)鍵詞

2. Title keywords

小紅書還有個(gè)好處，就是各大搜索引擎對(duì)它都非常友好。所以，只要你在小紅書上的標(biāo)題，是可以快速被優(yōu)化到各大搜索引擎。

Another advantage of Xiaohongshu is that major search engines are very friendly to it. So, as long as your title on Xiaohongshu can be quickly optimized to major search engines.

舉例來(lái)講，你布局一個(gè)問(wèn)題，旅游卡有哪些套路？同樣的問(wèn)題，你布局在小紅書，你會(huì)發(fā)現(xiàn)，一張，在這個(gè)標(biāo)題，沒(méi)有多少流量，一樣可以被搜索引擎收錄。

For example, what are the tricks of a travel card when you plan a question? The same problem, if you layout on Xiaohongshu, you will find that a page with this title, without much traffic, can still be indexed by search engines.

我最近發(fā)現(xiàn)很多做知識(shí)付費(fèi)的博主，他們都是幾張，加一個(gè)標(biāo)題，就直接可以搞很多精準(zhǔn)客戶。你不會(huì)寫文案，直接一個(gè)疑問(wèn)標(biāo)題，就可以布局。

I have recently discovered that many bloggers who do knowledge payment can directly attract many targeted customers by adding a title to a few posts. You don't know how to write copy, just a question title can layout it.

3、文案內(nèi)容

3. Copywriting Content

你可能還會(huì)發(fā)現(xiàn)，有時(shí)候我們搜索一個(gè)問(wèn)題，或是尋找一個(gè)內(nèi)容的時(shí)候，會(huì)直接跳轉(zhuǎn)到小紅書。進(jìn)去這條內(nèi)容你會(huì)發(fā)現(xiàn)，你搜索的關(guān)鍵詞卻是在內(nèi)容里面，而不是標(biāo)題。

You may also find that sometimes when we search for a question or find content, we will directly redirect to Xiaohongshu. When you enter this content, you will find that the keywords you are searching for are in the content, not the title.

所以，小紅書里面的文案，一樣會(huì)被各大搜索引擎收錄。站在客戶的視角，你布局自己想要了解的問(wèn)題，自然會(huì)有人像你一樣在尋找答案，就可以直接進(jìn)入到你的內(nèi)容。

So, the copy in Xiaohongshu will also be indexed by major search engines. From the perspective of the customer, if you lay out the questions you want to understand, there will naturally be people like you who are looking for answers, and you can directly enter your content.

那么，有一種方法可以截流，就是直接將你目標(biāo)客戶在其他平臺(tái)咨詢的問(wèn)題及搜索的內(nèi)容，全部布局一文案里面。

So, there is a way to intercept traffic, which is to directly layout all the questions and search content that your target customers consult on other platforms in a copy.

這時(shí)候，只要有人搜索內(nèi)容匹配到內(nèi)容里面其中的一個(gè)關(guān)鍵詞，或是一條內(nèi)容，就會(huì)進(jìn)入你的賬號(hào)里面。這里使用的都是SEO的思維，通過(guò)搜索思維，可以撬動(dòng)推薦流量。

At this point, as long as someone searches for content that matches one of the keywords or a piece of content, it will enter your account. The thinking used here is SEO, which can leverage recommendation traffic through search thinking.

4、內(nèi)容話題

4. Content topic

既然SEO思維在小紅書的文案和標(biāo)題里面都適用，你只需要直接借用別人的話題即可。爆款話題，你直接使用關(guān)鍵詞布局到文案標(biāo)題和內(nèi)容。

Since SEO thinking is applicable in both the copy and title of Xiaohongshu, you just need to borrow someone else's topic directly. Hot topic, you can directly use keywords to layout the title and content of the copy.

同樣，也可以把話題使用長(zhǎng)尾關(guān)鍵詞，自己創(chuàng)建話題。每個(gè)視頻可能只有幾百的播放量，你會(huì)發(fā)現(xiàn)，一樣會(huì)有客戶找到你。

Similarly, you can also use long tail keywords to create your own topics. Each video may only have a few hundred views, and you will find that customers will still find you.




這里需要說(shuō)明下，你布局這些的基礎(chǔ)，就是把前天我講的“如何設(shè)置一個(gè)自帶流量的抖音賬號(hào)？做好這6個(gè)地方，打造自動(dòng)獲客機(jī)器！”這篇內(nèi)容里面的關(guān)鍵詞設(shè)置做好。

It needs to be explained here that the basis of your layout is to set the keywords in the article I said the day before yesterday, "How to set up a Tiktok account with its own traffic? Do a good job in these six places and build an automatic customer acquisition machine!".

5、位置定位

5. Location positioning

我最早在2020年使用小紅書的時(shí)候，我發(fā)現(xiàn)只要使用熱點(diǎn)位置，搜索這個(gè)位置關(guān)鍵詞的時(shí)候，也可以直接進(jìn)入到我的內(nèi)容。

When I first used Xiaohongshu in 2020, I found that as long as I used a hotspot location and searched for keywords in that location, I could directly access my content.

后來(lái)，我就會(huì)直接使用一些高流量的地點(diǎn)掛定位。只要有人搜索這個(gè)地點(diǎn)相關(guān)的關(guān)鍵詞，就可以直接載取流量。

Later on, I would directly use some high traffic locations to hang location tags. As long as someone searches for keywords related to this location, they can directly load traffic.

使用這種方法，還可以截流很多公司的流量。同時(shí)，也可以利用熱搜位置，獲取區(qū)域的客戶。

By using this method, it is also possible to intercept the traffic of many companies. At the same time, hot search locations can also be used to obtain customers in the region.

我做小紅書的流量并不高，幾百幾千，但我發(fā)現(xiàn)從上面來(lái)的客戶，都是非常精準(zhǔn)。原因很簡(jiǎn)單，找到我的，都是通過(guò)搜索來(lái)的客戶，都是帶著需求來(lái)的。

My traffic to Xiaohongshu is not high, several hundred or thousands, but I have found that the customers from above are very precise. The reason is simple: those who found me were all customers who came through search and came with specific needs.

以上這5點(diǎn)，是我拆解至少100個(gè)賬號(hào)內(nèi)容，和自己親測(cè)內(nèi)容的總結(jié)。主要玩的是SEO搜索方向，靠布局精準(zhǔn)關(guān)鍵詞獲取搜索的客戶。

The above 5 points are a summary of my analysis of at least 100 account contents and my own personal testing content. The main focus is on SEO search direction, relying on precise keyword layout to obtain search customers.